📅 Date
Wednesday, October 21, 2026
🕐 Time
7:00 PM Eastern / 4:00 PM Pacific
👥 Format
Small group · Capped at 15 owners ·
Cameras on
WHAT YOU'LL WALK AWAY WITH:
A goal-setting strategy that actually means something not just a number, but a direction your whole team can orient around.
Clarity on whether your team truly understands where you're going and what to do if they don't.
An honest answer to what you're actually building toward - the question most owners avoid, and the one that changes everything when they answer it.
Bring your attention and a notepad. The session is not recorded, so what is said in the room stays in the room.


Gretchen Estapa is a fractional COO and operational strategist with more than two decades of experience across dental and orthodontic organizations. She built a franchise-inspired orthodontic platform from inception to 30 locations across 14 states in just 18 months, generating more than $25M in net production. Gretchen partners with practice owners, DSOs, and private equity investors to turn operational complexity into disciplined, measurable execution that lasts long after the engagement ends.

Penny Reed is a fractional growth officer and national speaker with more than 30 years of experience in the dental industry. A former dental office manager herself, she partners with practice owners and leadership teams to build cultures of accountability, communication, and sustainable growth, translating vision into execution at every level of the practice. She has been named a Dentistry Today Leader in Dental Consulting every year since 2007 and is the author of Growing Your Dental Business.
Over 30 years of working with dental practice owners, we've watched patterns. The strongest owners aren't the ones with the most tactics. They're the ones who have answered three strategic questions, and made sure their team understands the answers. The Inflection Point is where that conversation starts.